anniversary champaign Everyone loves to be remembered with a card on their birthday or anniversary. In fact, many people recall exactly who sent them a card for months --- sometimes for a whole year. This offers your business an exceptional opportunity. For the cost of a card, you can be on the top of your customer's mind for a year. A birthday card or anniversary card will cement your relationship with your customer. But as simple as it may seem, the process of keeping track of hundreds of birthdays can be a daunting task. It requires your business to input the customer data correctly, track the dates, personalize each postcard and make sure that they are mailed in advance, but not too far in advance. You must manage and create an entire system. Client Discovery takes the work and worry of the managing your birthday & anniversary program, at a surprisingly low cost. Without fail, your customers get a card which conveys a warm, personalized look and feel. You, in turn, get a loyal customer.

What Is the Birthday & Anniversary Fulfillment Service -- How Does It Work?

The first step is to acquire customer information, to build your birthday & anniversary database. Some customers provide Client Discovery with a computer file of customer data.
Most of our clients use our Transcription Service for this purpose. We supply customized "Birthday & Anniversary" sign-up forms to your business. Your customers will gladly fill them out in anticipation of receiving a gift, free meal or other discount in exchange for their effort. You simply mail us the completed cards and the information is submitted to your database.
Client Discovery keeps track of customer birthdays and anniversaries. Your list is always available to you from your private password protected account on the Client Discovery web site. There, you can quickly view and sort the customers that are scheduled to receive birthday and anniversary cards for the current week. You can also download the list in a "label ready" format, and print labels yourself.
Most clients find it easier to leave the processing and mailing of cards to us. One week before the special day, Client Discovery will print and mail the appropriate birthday or anniversary postcard to your customer.
When their special day rolls around, your customer will bring the postcard to your business to redeem their birthday or anniversary incentive. Since it is a special day, the customer will usually be accompanied by friends and family members - an additional marketing windfall for you.

What Makes This Service Unique?

With the Birthday & Anniversary Fulfillment Service, Client Discovery combines four essential elements - personalization, timing, simplicity and incentives - all calculated to keep your customers, their families and friends coming back, time and time again.

Personalization - Client Discovery uses a unique system of personalization. On the front of the card the full name and address is printed. On the greeting side the customer's first name is used. For example, the salutation might read "Dear Bill" for birthdays and "Dear Bill & Sara" for anniversaries. The card is normally signed with your actual signature (from a scanned file).
Timing - Postcards are mailed weekly (not monthly) for a better response. Customers typically think about purchases and plan celebrations about a week in advance of the occasion.
Design - You can use your own postcards, or contract Client Discovery to develop a custom design and message. We have years of experience sending out thousands of cards. By testing various designs and carefully tracking the results, we have been able to identify the types of cards that are likely to produce the best return on investment for your business. Yes, the design of the postcard matters, and you would be surprised what works. We have discovered some simple card designs that pull far better than the most expensive ones.
Incentives - Customers really appreciate a small gift or incentive. Client Discovery can help you determine the offering that is most attractive and cost effective for your business.

What kind of results can I expect?

The financial impact of the program will vary depending on the industry, your goals, and if an incentive was offered. You may be content to know the customer will remember you for a long, long time. But the response is much easier to determine if the card must be returned for redemption. Restaurants have reaped astronomical rewards, sometimes as much as 1900%. This is because over 60 percent of Americans celebrate their birthday or anniversary by dining out, and they bring an additional 1.8, full paying, friends with them. For restaurant specific information, click here.

How do I sign up and what is the cost?

To start the service, simply give us a call at 800-240-4637. The Client Discovery Birthday & Anniversary Fulfillment is a monthly service. It is billed monthly plus a per piece price for each card mailed. Click here for an Overview of Client Discovery Services and Pricing.