Over the years, companies have learned that marketing efforts focused on existing customers will realize the greatest return-on-investment. Studies show that the marketing cost to retain an existing customer is 1/10 that of finding a new customer. Unfortunately some businesses do not have a customer database or the ability to generate one. To solve this problem, Client Discovery provides several unique services to identify customers and qualified prospects, and add them to a database. Additional services help companies market to these people, map their locations, take surveys from them, and monitor their telephone transactions.

As a marketing or advertising company, you will find Client Discovery's array of services to be an exceptional value for your clients. Depending on their specific needs, one or more services may be utilized. The services are briefly described below. Please click on an underlined heading to view more information.

Subscription Services:

TeleMining
Customers calling your establishment are added to your mailing list utilizing proprietary address matching caller ID technology. This list is available online where it can be viewed, sorted, or downloaded as a computer file. Also, mailing labels can be printed directly on your personal printer.
Transcription Service
Customers provide their name, address, email, and additional information from fill-in, comment cards or birthday signup cards. Client Discovery transcribes this customer information and adds it to your mailing list.
Birthday / Anniversary Fulfillment
This service automatically sends a card to your customers one week before their birthday. A birthday card is an extremely powerful marketing tool because people remember the businesses who send them. Because 60% of Americans celebrate their birthday by dining out, restaurants routinely reap more than 1000% return-on-investment. Anniversary cards can also be sent, if the date is available.
Call Accounting
Fully accessible via the web, this is a complete set of reports, graphs, and a detailed listing of all telephone activity. The reports include extensive sorting, on-the-fly custom reporting, and drill-down capabilities.
Voice Response Survey
Customers participate in a short telephone survey about the quality of their last visit to your restaurant. They answer questions by touch-tone or verbal comments. Normally, they are rewarded with a incentive or discount. The answers are available to management via the password protected web site. Customers participating in the survey are automatically added to your mailing list.
TeleCollector
This service collects telephone traffic detail all inbound and outbound phone activity at multiple remote sites. Normally, this raw detailed data is forwarded to your central office or IT department.

Additional Services:

The following services are available for Client Discovery's customers.

Post Card Fulfillment Complete post card fulfillment including design, printing, and mailing, available for event-driven or recurring mail programs.
Customer Distribution Maps Customer locations are pin-pointed on maps for marketing or site evaluation.
Nearest Neighbor List A mailing list is created, with prospects living in close proximity to existing customers.

What service is utilized most often?

Our most popular service is TeleMining. It accurately identifies potential customers that call your business. We also calculate the exact longitude, latitude and distance from the business. This valuable information can be used for:

Market studies
Survey questionnaires
Customer distribution pin-point maps
Build a customer database
Identify strong geographical marketing areas

What is the difference between TeleMining and TeleCollector?

Both services capture all inbound and outbound telephone traffic information. TeleMining uses Caller ID to identify the names and addresses of people calling your business. These people are added to your online database/mailing list. TeleCollector, on the other hand, provides telephone transaction information in a computer file format. No address matching is done and only the "raw data" file is available.

What is the difference between TeleMining and TeleCollector?

How can the this information be used for market studies or surveys?

It would be difficult to find a more qualified prospect than someone who is calling a business. With their finger on the yellow pages, they have the need, want, and are ready to take immediate action. It is a marketing dream to acquire a list of this quality. Because the list contains customers AND potential customers, it is an ideal source of marketing information. Many of the callers visited the establishment, but some elected to shop elsewhere. A random sample of these people will quickly reveal opportunities and expose problems.

What are distribution maps?

These are maps with colored points identifying the location of each caller. They quickly show areas of strong, weak or overlapping customer penetration. They can also help determine the effectiveness of various forms of advertising. Information acquired via Tele-Mining can be imported to Microsoft's Map Point software, or as an additional service, Client Discovery can create a map for you. For a sample map click on: Multiple Site, Single site.

Do you have nationwide coverage?

Yes. Client Discovery can process one location or companies with numerous satellite or chain locations. We are currently servicing clients such as AT&T and The Social Security Administration with hundreds of installations.

Does Client Discovery offer mail fulfillment?

Yes, but only for postcards. We offer postcard fulfillment for our subscription customers where the quantities are generally less then 2,000. Consequently we charge substantially less than other mail fulfillment businesses. Also, our turnaround time can be less then 24 hours (from proof sign-off).

How do I sign up for the services?

Simply give us a call at 800-240-4637. Click here for an Overview of Client Discovery Services and Pricing.