Nearest Neighbor List Generation

Marketing to the neighbors of your current customers is a very effective way of identifying prospects with similar incomes, interests and shopping habits. The Nearest Neighbor List Generation service will create a mailing list of prospects that live in close proximity to your existing customers.

How Does It Work?

As a Client Discovery subscriber we will use your customer list on file, or you can provide us with a new list on electronic media. Our computers analyze this list and create a second list of names and addresses of the nearest neighbors that meet your criteria. For example, you may ask us to "Build a list of 1,000 nearest neighbors of my existing customers, within five miles of my business."

Client Discovery will then mail postcards or your marketing materials to the people on this new list.

Why is this better than a generic list?

Businesses, marketing consultants and advertisers spend a great deal of effort to identify geographical areas that contain a high percentage of potential customers. Normally this is done by profiling the demographics by zip code. The problem with a generic zip code mailing list is that most zip codes contain a broad base of demographically different people. Using the nearest neighbor approach, you can expect twice the response of a broad-based zip code mailing.

Can the list be tested or sampled?

We always recommend sampling the list before spending money on a large mailing, unless the situation is time sensitive, or past mailings have worked well. To facilitate a sample mailing, we create the complete list, but only send to a few hundred prospects. If the response meets expectations, the rest will be mailed, otherwise you are only charged for the sample mailing.

What Is the Cost For the Nearest Neighbor List?

Nearest Neighbor List Generation is a special mailing service available to our subscription customers. The cost is 8 cents per name & address plus postage, with a $100 minimum. This is a one-time use fee. Client Discovery will address and mail your marketing piece, or we can print postcards (for an additional fee).