Now more then ever, restaurants are facing fierce competition. Customers that were once loyal are now being pulled away by a barrage of advertising, promotions, and marketing from other restaurants. If customers stray often enough, you may lose them permanently unless you have developed a system of staying in contact with them. Other than giving them great food and service, what can you do to keep them coming back often? How can you stay on their minds so the next time they dine out they think of you? The answer may be as simple as identifying them, creating a mailing list, and then constantly staying in touch with them through a well-orchestrated marketing campaign. Client Discovery can help.

Client Discovery's array of customer relationship and marketing services will help you to gather critical customer information, build a customer database, and consistently market to your most important asset - your existing customers. Best of all, the services are web-based so you remain in control of your total marketing campaign. As your customer list grows daily, you are able to view, sort, compile, and download the list. You can even print address labels on your own printer or view your customers on pin-point maps. Marketing to your customers has never been simpler.

The following five services are most commonly used by the restaurant industry. Please click on the underlined heading for more information.

TeleMining Utilizing proprietary caller ID technology, TeleMining obtains the names and addresses of customers that call your establishment, and adds them to your mailing list. This list is available on the password-protected web site where it can be viewed, downloaded or mailing labels can be sent directly to your personal printer.
Transcription Service Customers provide their name, address, email, and additional information from fill-in, comment cards or birthday signup cards. Client Discovery transcribes this information and adds it to your mailing list.
Birthday / Anniversary Fulfillment This service automatically sends a card to your customers one week before their birthday. Because 60% of Americans celebrate their birthday by dining out, restaurants routinely see a return-on-investment of 1000% to 2000%. Anniversary cards can also be sent, if the date is available.
Call Accounting Fully accessible online, this is a complete set of reports, graphs, and a detailed listing of all telephone activity. The reports include extensive sorting, custom on-the-fly reporting, and drill-down capability.
Voice Response Survey Customers participate in a short telephone survey about the quality of their last visit to your restaurant. They answer questions via touch-tone or verbal comments. Normally, they are rewarded with an incentive or discount. The answers are available to restaurant management online via our password protected web site. Customers participating in the survey are added to your mailing list.

For Restaurants, what service is most important?

No, you can pick and choose the services that apply to your restaurant. You may also add or cancel services at any time. You should, for example, subscribe to Call Accounting for 3 or 4 months to evaluate telephone usage and identify problems.

How do we get and print mailing labels?

If you subscribe to either TeleMining or our Transcription service, the names and addresses of your customers are automatically added to the web site. You select customers using a variety of criteria. For example, you may send a promotion to 500 customers within a 3 mile radius. After setting the criteria, select "Labels", and the selected customers will be put into label format. Put blank labels in your printer and hit "Print". Your labels will be ready to apply. It's that simple.

How does the Birthday Fulfillment service work?

With a typical return-on-investment of over 1900%, the Birthday & Anniversary program provides restaurants an exceptional marketing opportunity.

The birthday program is the ONLY marketing system available that:

Promotes customers' loyalty.
Brings in new customers.
Compels customers to remember you for months.
Builds your mailing list.
MAKES YOU MONEY!

What is Call Accounting and how will it help?

Call Accounting gives you a complete picture of telephone activity. This service provides a multitude of summary and detailed reports. The unique web-based "drill down" system lets you click on an entry in a summary report to see the underlying detailed information. Management uses these reports to identify telephone problems and monitor the effect of corrective action, adjust hours of operation, determine sales closing ratios, and evaluate marketing response to advertising campaigns.

Please explain your Voice Response Survey service.

This service is used to survey your customers and build your mailing list. Customers call a phone number, then respond to a short survey using touch-tones and verbal comments. In exchange for their opinions, customers are given a code number used to redeem an incentive on their next visit. The completed surveys are made available on the web site along with the customer's caller ID phone number, name and address. For more information click here.

How do we sign up for the services and what are the fees?

We would love to get you started. Just give us a call at 800-240-4637.